More UK schools using video feedback to meet standards


Mediamerge are a video production company based in Cambridge, offering video production, web video and branding solutions with a strong background in education and training. They have filmed hundreds of classroom observations, training videos and promotional materials for educational organisations.

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Video production company Mediamerge has released a new range of primary lessons filmed in three very different schools to add to an expanding collection of observation training videos. One of these schools, Irchester Community Primary in Northamptonshire, received recognition from Ofsted as an “example of good practice in science teaching”.

The report celebrates the role of Lab 13 - a project where a resident scientist works in the school with pupils and teachers to raise the focus of science and offer ‘in house’ expertise to teachers - in driving school improvement. Ofsted says: “The academic rigour and high level of subject knowledge development in pupils’ science work is outstanding.” Cambridge-based Mediamerge have just released a brand new Primary Science Pack, available now on their website.

Irchester Community Primary School makes up one of three schools in partnership with Mediamerge to produce a variety of observation videos used to help teachers improve, reflect and achieve the best learning outcomes for children. The collection also includes observation videos filmed in St Mary’s Academy in Peterborough, a Cambridge University Teaching Partnership School, and Smith’s Wood Community Primary School in Birmingham.

The purpose of the series is to allow schools to deliver high quality, high impact training sessions for staff, and therefore includes written feedback, lesson plans and supporting materials with each lesson.

“As one of our customers points out, our videos reflect the reality of the classroom,” said Mediamerge director Andrej Dethlefsen. “They are not staged, rehearsed or manipulated. They are real lessons with real teachers and pupils, giving deeper insight into teaching, and most importantly, learning. We expertly capture well delivered lessons, and include feedback based on Ofsted criteria.”

Since its inception in 2006, Mediamerge, founded by former teacher Andrej, has become the largest collection of professionally filmed observations in the UK, used by nearly 4,000 schools, Ofsted, the Department for Education, and many others for the purposes of teacher training, development and school improvement. The collection covers early years to further education, but the company is constantly looking to expand the collection, covering even more subject areas.

Andrej added: “We believe that sharing practice amongst teachers is the best way to improve teaching and achieve the best learning outcomes for children. This is why we have worked with schools and teachers to capture real lessons in order to enable colleagues across the UK to watch them in detail, reflect on the good points and consider areas for improvement in order to improve their own practice.”

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