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Enjoy a healthy Christmas with Kevin the Carrot

Get Set to Eat Fresh

Get Set to Eat Fresh create free materials for teachers and parents to support young people aged 5–14 in developing their understanding and love of fresh, healthy food, the skills they need to cook for themselves and the desire to celebrate food with friends and family.

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Get Set to Eat Fresh are excited to announce the return of Kevin the Carrot, the star of Aldi’s Christmas advert for a fourth year running, with the new healthy eating resources titled ‘Kevin’s Christmas Journey’ and ‘A Christmas Campaign’.

Get Set to Eat Fresh

The Get Set to Eat Fresh initiative teaches young people aged 5–14 about eating well, giving them the skills and confidence to cook fresh, healthy meals. 

All Get Set to Eat Fresh resources are packed with a wide variety of flexible, curriculum-linked content, including films, downloadable student sheets and lesson plans alongside online content for students, teachers and families.

Each of the Get Set to Eat Fresh resources have been designed to allow you to pick and choose activities to suit your lesson, class and wider school community.

Kevin's Christmas Resources:

The latest Primary addition to the programme’s bank of free, downloadable resources is ‘Kevin’s Christmas Journey’, a series of festive, cross-curricula challenges to use in the classroom.

Kevin’s Christmas Journey’ sees Kevin and friends join young people aged 5–14 in a selection of 15 quick, flexible starter activities and six longer cross-curricular activity ideas that offer links to PSHE, Science, Design and Technology, English and Maths. Whether it’s solving recipe-related Maths problems with Kevin or creating their own healthy advent calendars, these resources are designed to engage pupils with problem-solving and creative tasks.

The challenges each focus on a different subjects including: Food Technology (cooking skills), Maths (problem-solving), Science (nutrition and plants), Design and Technology and Art and Design (producing 2D and 3D works), Physical Education (active play), and PSHE/PSE/Health and Wellbeing (healthy eating and appreciating other cultures). Take a look at the diverse range of festive activities the new resources have on offer below.


  • Kevin’s Christmas Journey presentation: Use Kevin’s Christmas Journey presentation to inspire your pupils with a series of fun and festive challenges. The presentation contains a series of cross-curricula challenges to use in the classroom, inspired by the story of Kevin the Carrot and his Christmas Journey. They explore Kevin the Carrot’s story through a wide range of subjects, creating opportunities to build problem solving and higher-order-thinking skills, alongside some longer creative tasks. Activities vary from quick 5–15 minute starter activities/brain breaks to a selection of longer activity ideas to build on the initial discussions.
  • Kevin and Katie festive decorations activity sheets: Ask students to create their own festive keratin-filled festive decorations by downloading one of our colour-in sheets. Choose your favourites or create a whole set for the Christmas tree! The Kevin and Katie cut-outs can also be affixed to a piece of card with a lollipop stick to create Kevin and Katie stick puppets. Use these to challenge pupils to create their own Kevin stories.
  • Festive Fresh Bunting activity sheet: Challenge pupils to create their own Festive Fresh Bunting featuring their favourite fruits and vegetables. Pupils can colour in the example vegetables and/or create their own designs.

A Christmas Campaign:

The latest Secondary addition to the programme’s bank of free, downloadable resources is ‘A Christmas Campaign’, which challenges students aged 11–14 to create a persuasive advertising campaign.

As part of the ‘A Christmas Campaign’ resource, students can take a behind-the-scenes look at the techniques, skills and roles needed to create an Aldi Christmas campaign, and are challenged to apply this knowledge by developing their own advert for a school celebration or to inspire people to stay active and/or eat well over the holidays. This adaptable resource offers cross-curricular links to English, PSHE and Media Studies, and can be used both in the classroom and at home.

Key learnings from this resource include listing key persuasive and creative techniques that help create an effective advertising campaign, naming different skills and careers linked to creating an advertising campaign, identifying and analysing a target audience, objective and platform for a campaign and how to create your own persuasive advertising campaign.


  • A Christmas Campaign: Use the Christmas Campaign presentation to explore Aldi's Christmas advert and guide students in creating their own campaign. Discuss examples of Christmas adverts and watch the Aldi Christmas advert to explore the purpose and features of a Christmas campaign. Ask students to develop their own Christmas or celebratory advert to persuade others to either attend a school Christmas/celebration event or stay active, and eat well, over the holidays. Activities vary from quick 5–15 minute starter activities/brain breaks to a selection of longer activity ideas to build on the initial discussions.
  • Advert Brief: Use this activity sheet to help students analyse their chosen brief. Students can consider key questions on defining objectives, considering their target audience and considering any problems they might face in the development of their campaign.
  • Advert Planner Activity Sheet: Use this activity sheet to support students in planning their advert. In this sheet, students are asked to consider planning questions for the advert such as what is their key message, what is their slogan and where their advert is set.

Where can I find the resources?

For more information about Get Set to Eat Fresh and the new Christmas resources visit

You can also share your excitement by tweeting @AldiUK and @TeamGB using the #GetSetEatFresh hashtag.

 Looking for more resources to support your teaching and learning? Check out the best education technology resources on our sister platform EdTech Impact.

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