Don't be tempted by iPads as a school marketing tool

Mark Steed

Mark is the Principal of the Berkhamsted Schools Group, Herts, UK. He is a member of both the GSA and HMC and is a Governor of the Wren Academy in Barnet.

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There is a real danger that iPads are going to be the latest in a long line of products that schools have purchased more because of their marketing impact than their educational use.

Grown-ups love iPads, which means parents love iPads. Parents love the idea of having had an iPad at school. Parents are undoubtedly taken in by the iPad-loving school: "The British School in Paris Prep School has issued iPads to every pupil from age 3! what a forward-looking school!" So, let's buy some iPads! Parents will love them!

A word of caution: we've been here before.

Photo credit: kjarrett

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