There is a real danger that iPads are going to be the latest in a long line of products that schools have purchased more because of their marketing impact than their educational use.
Grown-ups love iPads, which means parents love iPads. Parents love the idea of having had an iPad at school. Parents are undoubtedly taken in by the iPad-loving school: "The British School in Paris Prep School has issued iPads to every pupil from age 3! what a forward-looking school!" So, let's buy some iPads! Parents will love them!
A word of caution: we've been here before.
Photo credit: kjarrett
Google Analytics is the most exciting opportunity a school has to find out what students and parents, both current and prospective, are using your web site for. At first glance Google Analytics may appear something of a monster but, with a little knowledge, you can gain valuable insights into what your users are looking for and make informed judgements on engaging them online.
By following a few simple steps you can see whether you’re providing your users with the right information in a way they find easy to access. From here, it isn’t a huge step to start to influence their browsing habits in order to get your users to look at the content you want them to see.
With the advent of Marketing Awareness and the increase in the number of schools who now have Marketing Managers or Marketing Departments, Headteachers are becoming increasingly aware of the power of marketing at many levels: how good marketing can effect how a school is perceived and, in many cases, how this affects pupil numbers.