Value your database

Proper planning and management of any fundraising activity will culminate in better results and managing your alumni database is no exception. What many schools often fail to recognise is that their Database is a vital business tool and it is also a core alumni fundraising asset. Regular maintenance will enable you to ensure that the correct data is retained and all relevant history and information to your supporters is easily accessible to your staff.

Your alumni database is also the driver for any PR or marketing campaign. Consider what actions are required to be carried out by various personnel which need to be taken into account. Ask yourself have I incorporated their role into my follow-up procedures? However, if you have the right IT hardware and software many of these administrative dilemmas can be eliminated, or, at the very least, be managed efficiently.

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