Alex West, Senior Manager for Corporate Affairs, UK & Ireland at The Wrigley Company. Wrigley runs Bin it! a theatre-based educational programme that educates school pupils about responsible disposal of litter. Bin it! is now in its ninth year and has an impressive track record, with 54% of pupils who watched Bin it! in 2013 saying that they had changed their behavior immediately after watching the show.
How do you tackle the issue of littering in your school, as well as encouraging kids to be mindful of this issue after they leave? Alex West of The Wrigley Company gives her top tips.
When it comes to the issue of litter, prevention is very much the cure. Encouraging those who currently dispose of their waste irresponsibly to change their behaviour, and not only take pride in their local community but also acknowledge their own personal role in keeping the area clean, tidy and litter-free, is the only real sustainable solution to this problem.