The Be Real Campaign

The Be Real Campaign

The Be Real Campaign was formed in response to the Reflections on Body Image report from the All-Party Parliamentary Group on Body Image. Chaired by MP Mary Glindon and co-ordinated by YMCA, the campaign was founded in partnership with Dove and is sponsored by bareMinerals, N Brown, New Look and Superdrug.

The Be Real Campaign unites individuals and organisations, amplifying the voices of those working to change attitudes and behaviour. Supporting them with research and resources, Be Real Campaign is bringing together their expertise and influence and working collectively to build a body confident nation.

Follow @BeReal_Campaign

The Be Real Campaign has launched the new Body Confidence Campaign Toolkit for Schools, designed to help educators develop a whole-school approach to body image anxiety. The Toolkit is available to all UK secondary schools to download for free at

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